#3 The Big Idea

#2 Competitive Analysis

#1 Product

My product of choice is a curling iron, a Hot Tools brand curling iron to be specific


slogan ideas:

"he has his tools, you have yours"
"hes' got his tools, do you have yours?"
"his tools...    Hot Tools"

Week 8 BOC Progress on final

So far my project is shaping up quite nicely. I Have sent out messages to each person i will need to be involved. so far i have recruited two gorgeous models, an amazing photographer with an even better studio, and a make-up artist. along with acting as the creative director and stylist for the shoot, i  will be doing the hair as a part of showing the product. The product in this, (if i hadn't previously mentioned) a curling iron. I have a concept, to play off of the tag line i made up, so hopefully it doesn't come of as "too literal" but i think it will still be well done just because the people i have asked to work with me on this project are all very good at what they do.  I'm pretty excited so far, i feel like everything is coming together with minimal problems. I had a back up plan in place just in-case one of the models couldn't make it which would have been to bring on a male model and i had revised the ad in order to accomidate that as well. Luckily, i just found out that both  models have just confirmed Availability, waiting to hear back from a make-up artist, (i have been turned down by two so far for previous engagements) but,  if worst comes to worst i will do their make up as well.

EOC Week 6 Vintage ads

Melmac:  http://www.bing.com/images/search?q=Melmac&qs=n&form=QBIR&pq=melmac&sc=8-6&sp=-1&sk=#view=detail&id=973A4D2D23078D2DD8A2304C2FF00D648057E83F&selectedIndex=31

Lanolin wave:  http://www.bing.com/images/search?q=Lanolin+wave&qs=n&form=QBIR&pq=lanolin+wave&sc=0-9&sp=-1&sk=#view=detail&id=9078E77DA98C776D5CFDEE7EFD5108B4B48F7DD1&selectedIndex=2

Fluoristan:  http://www.ebay.com/sch/sis.html?_nkw=1968%20Print%20Ad%20Crest%20toothpaste%20bottle%20vitamin%20healthy%20teeth%20floride%20Fluoristan&_itemId=370572105398

Women in Advertising

I'm going to be honest, i don't even know what this advertisement is for but i can not think of a single instance where this would be appropriate. It's also not even funny, i know I'm probably a terrible human for even thinking this this but at least if you are going to "go there" and be offensive, or in bad taste it has to be funny to somebody, right? Or else it's just a complete miss. Slightly offensive but in good humor, maybe there can be an exception. On the other hand, you do need to take into account that the people in the ad are also responsible for their own doings. Maybe this girl did think it was funny and agree to do this ad and take the picture and participate.

EOC Week 4: