Final Ad

thinking young

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Today we were asked to find ads that appeal to a younger audience. the top one is an ad done by forever21, which the name of the store in itself already sounds like it is trying to appeal to a very specific age group, or at least to everyone ages 15-35 who wish they were 21.

Week 8 EOC

#6 Analysis of Product in Real World

#5 Creative Content

#6 Analysis of Project In the Real World

#5 Creative Content

#4 Promotion

#3 The Big Idea

#2 Competitive Analysis

#1 Product

My product of choice is a curling iron, a Hot Tools brand curling iron to be specific


slogan ideas:

"he has his tools, you have yours"
"hes' got his tools, do you have yours?"
"his tools...    Hot Tools"

Week 8 BOC Progress on final

So far my project is shaping up quite nicely. I Have sent out messages to each person i will need to be involved. so far i have recruited two gorgeous models, an amazing photographer with an even better studio, and a make-up artist. along with acting as the creative director and stylist for the shoot, i  will be doing the hair as a part of showing the product. The product in this, (if i hadn't previously mentioned) a curling iron. I have a concept, to play off of the tag line i made up, so hopefully it doesn't come of as "too literal" but i think it will still be well done just because the people i have asked to work with me on this project are all very good at what they do.  I'm pretty excited so far, i feel like everything is coming together with minimal problems. I had a back up plan in place just in-case one of the models couldn't make it which would have been to bring on a male model and i had revised the ad in order to accomidate that as well. Luckily, i just found out that both  models have just confirmed Availability, waiting to hear back from a make-up artist, (i have been turned down by two so far for previous engagements) but,  if worst comes to worst i will do their make up as well.

EOC Week 6 Vintage ads

Melmac:  http://www.bing.com/images/search?q=Melmac&qs=n&form=QBIR&pq=melmac&sc=8-6&sp=-1&sk=#view=detail&id=973A4D2D23078D2DD8A2304C2FF00D648057E83F&selectedIndex=31

Lanolin wave:  http://www.bing.com/images/search?q=Lanolin+wave&qs=n&form=QBIR&pq=lanolin+wave&sc=0-9&sp=-1&sk=#view=detail&id=9078E77DA98C776D5CFDEE7EFD5108B4B48F7DD1&selectedIndex=2

Fluoristan:  http://www.ebay.com/sch/sis.html?_nkw=1968%20Print%20Ad%20Crest%20toothpaste%20bottle%20vitamin%20healthy%20teeth%20floride%20Fluoristan&_itemId=370572105398

Women in Advertising

I'm going to be honest, i don't even know what this advertisement is for but i can not think of a single instance where this would be appropriate. It's also not even funny, i know I'm probably a terrible human for even thinking this this but at least if you are going to "go there" and be offensive, or in bad taste it has to be funny to somebody, right? Or else it's just a complete miss. Slightly offensive but in good humor, maybe there can be an exception. On the other hand, you do need to take into account that the people in the ad are also responsible for their own doings. Maybe this girl did think it was funny and agree to do this ad and take the picture and participate.

EOC Week 4:

EOC Week 3: Cigarette ad

I thought this was an interesting approach to advertising new packaging design. as you can see here they have likened their new branding unto the feeling of a new parent. full of pride and excitement and comparing cigarets to a newborn infant fresh little baby and then using the word "gentle" a lot was a bit of a stretch. just my opinion..

EOC Week 1 VW Lemon

The VW "Lemon" ad stirred up the advertising world so much in the 60's.The driving force behind the Volkswagen campaign was William Bernbach of DDB. which was a a Jewish firm. that was one of the biggest controversies behind the entire campaign While the Detroit Auto market was designing very large cars with many options and accessories, the Volkswagen Beetle promoted itself as more familiar in its simplicity. You can see this clearly mirrored in the campaign for the car, DDB utilized a minimalist approach to selling that related to the reader on a personal level. (like apple) "Inspector Kurt Kroner is looking out for you, the car buyer, not a faceless corporation trying to get you to spend more, but a company that has people rejecting cars for something as minor as a hair line scratch in the windshield." This ad relates to the consumer. Volkswagen is held to a higher standard than other automobile producers, or so they would have you believe in order to successfully sell the Beetle.

"How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II? This was the question asked of the advertising agency Doyle Dane Bernbach in 1960. In order for them to solve this problem, they would have to find a new way to advertise their products. The now revered “Lemon” ad for the Beetle was their answer to this considerable task, which would revolutionize the advertising industry. DDB introduced the Beetle with this dynamic ad that seemed effortless, yet possessed a revolutionary approach to marketing. It connected with consumers, successfully integrating European small design into a culture with a big lifestyle. This ad, along with others from the campaign, was the first to represent a perfect balance of image, copy and simplicity, setting a benchmark that has inspired advertisers to do better ever since." Rebecca Coleman.

EOC Week 2: Offensive Ads

As far as professionally, when it comes to the Advertising world I am as green as they come. Everything about it is still new and interesting, and as I look upon the industry with a fresh pair of eyes I can only hope that I am able to keep up. It is funny that somebody who is still gaining basic knowledge and experience is already worried about staying relevant.  It’s all about portraying confidence. I’m sure many of you are familiar with the phrase “fake it ‘till you make it.” It has been adopted into my mental rolodex of inspirational mantras. And so far has proven itself to be absolutely applicable in every aspect of my life. Not once have been able to create put together and carry out a plan from begining to end in which things worked out or looked like I planned. It’s awful. However, the trick I have learned that always helps is to just keep your mouth shut and do, and as long as your face doesn’t give you away people will never know there was a problem. A fantastic example of this is when I am asked to hair, for a show or photo shoot, or any event I general, (I do hair freelance) As long as I have a plan, something will go wrong and I end up having to wing-it. Improvisation and the ability to think on your toes are absolutely necessary traits to hold if you want to make it in both fields and I have been able to take things I have learned from each and apply them to the other discipline. I am very much enjoying my work and though I have a lot to learn, I always say yes to new networking opportunities and events that come my way.